What is SEO, or Search Engine Optimization?
Search engine optimization (SEO) is simply the process of improving website architecture to improve the volume and quality of organic, or unpaid website traffic by search engine such as Google, Yahoo, and Bing. This is in contrast to search engine marketing, or SEM, which utilizes paid inclusion in directories and search engines, and pay per click (PPC) marketing. The higher a website appears in the search results, the greater the chance you will get people visiting your website. Search engine optimization (SEO), aims at improving your position in the search engines.
Key components of SEO:
- Search Engine Submission - (the indexing of your website by search engines such as google)
- Imbound Link Building - (the volume and quality of website linking to your website)
- Website Architecture - (website coding that is "SEO friendly")
What is Pay Per Click, PPC marketing?
Pay per click (PPC) marketing relies on keywords that are defined as relevant to your website or product. These keywords are then bid upon at a per click basis with advertising programs run by Google, Yahoo, and Bing. This allows for you to obtain immediate appearance in the search engines. When a potential customer searches for a product you sell, and it has relevance to the keywords that have been defined for your website, your ad will appear. You will pay only when a customer clicks on your advertisement. PPC marketing is an effective method driving significant traffic to your website in a short time.
Key Components of Pay Per Click (PPC) Marketing:
- Keyword discovery - (defining the keywords that are relevant to your product)
- Ad Copy - (Writing effect wording for your PPC ads)
- Competitor Analysis - (Understanding how your competitors are successful, or not)
- Sufficient Budget - (It is important to have sufficient budget allocation to PPC for it be successful)
What Is Web Conversion Architecture?
With the ever increasing costs of obtaining significant website traffic, Website Conversion Architecture is becoming more and more important. Web Conversion Architecture is the art of creating an experience for your potential customer that transforms them from website visitor to paying customer. Therefore, web design and development play a key role in structuring a website that prompts its visitors to purchase your product or service, and not hit the back button. With the marketing and development team, Namsoft will develop a strategy to test and implement effective measures to improve website conversion rates.
Give us a call at 514-726-7312 to get started on your marketing project today!
What Our Customers Say
"My website has had a dramatic increase in traffic since I started with Namsoft"
"Namsoft implemented a marketing strategy that has doubled online sales"
"Search Engine Optimization by Namsoft has increased organic traffic beyond what we ever thought possible"
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